According to Edward de Bono, creativity involves breaking out of established patterns in order to look at things in new and different ways. Together with other experts, de Bono developed a range of strategies you can use to help you think more creatively.
In this exercise, you will use the SCAMPER strategy, developed by Robert Eberle. This strategy consists of questions you can ask yourself to help you be more creative.
SCAMPER stands for:
Substitute: What can I use instead of what we always use?
Combine: What can I combine or put together to do something in a new way?
Adapt: How can I change this?
Modify or Magnify: What can I add or make bigger?
Put to alternative uses: How I can I use this differently, what else can I use this for?
Eliminate or Minimize: What can I remove, reduce or make smaller?
Reverse or Rearrange: What can be rearranged in some way?