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When you invest your money in the stock market, you always face a series of risks. These risks cannot be completely avoided, but once you know what they are, you can take steps to minimize these risks in order to protect your investment. These steps usually sound very simple: Buy only high quality stocks, hold them for the long term and buy a variety of stocks to avoid 'putting all your eggs in one basket'. Although these principles sound simple, the real difficulty lies in having enough self-discipline to minimize risk by putting these principles into practice.