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Towards academic reading

In academic texts, the author may give the reader a number of examples to support the main idea. Sometimes the main idea is not stated clearly, and you have to use the examples to work out what the main idea is. Be careful not to mistake the supporting examples for the main idea!

Read the paragraph and answer the question below.

Universities in the 21st Century

 

Due to decreased funding and increased competition, universities are finding it more and more difficult to attract students. As a result, many universities are lowering their entrance requirements in order to attract students, and some are advertising in magazines for teenagers and on rock radio stations. One college is offering a money-back guarantee to any graduate who doesn’t get a job offer within 120 days of graduation. Other colleges have developed more attractive programs which will meet the increased demands of today’s students.

What is the main idea in this paragraph? Choose 1 correct answer.

Universities and colleges are modifying their entrance requirements.

Universities are making considerable modifications to attract new students.

Universities are modifying their marketing policies.