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promote

on Basic words
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Towards academic reading

This exercise focuses on how websites can be used to promote products or services. When you see websites that you like, try to work out how these sites are designed, what makes these sites user-friendly and which techniques they use to promote what they sell.

Read the paragraph and answer the question below.

Promoting Websites

 

Building a new website is only the first step. You then need to work hard to promote your website. Many websites give advice on how to help potential visitors find your site and how to inform people that your new site exists. These sites suggest that you put links and key words on search engines such as Google and Yahoo as well as advertising on other similar websites. Other sites offer guidelines on user-friendly design: They tell you what effective sites look like and how to emphasize what is unique about your product or service.

Which answers below best complete this sentence? Choose the 3 correct answers. To promote a new product on your website, you could...

make your site as user-friendly as possible.

give people as much information as possible.

tell people what is unique about your product.

tell people how your product can help them.